THE HUMAN APPROACH

For Corporations, Enterprises & Non-Profits.

HUMAN

COMPELLING

CINEMATIC

HIGH-QUALITY

TIME TO BE HUMAN

Human Centered Brand relevance is the best strategy in today’s marketplace. It’ll future proof your business and will reward the company with, customer and workforce loyalty.

What Is Human Centered Brand Relevance?

Human-centered brand relevance is a company’s ability to connect with people’s emotions and become personally relevant. The desire to feel cared for, represented, and respected is fundamental to us as humans.

Focusing on your human-centered brand’s relevance will pay off in many ways. It will lower customer and employee acquisition costs and increase engagement, which means your company will continue to grow and profit.

Every day, more companies look for inspiring communication that resonates and connects them emotionally to their workforce and customers.

How Reset Productions Helps You Create Human Centered Brand Relevance

Any promotional videography or branding materials that speak about your company should be human, compelling, and emotional. Independently of the market you are in.

Changes in people’s mindsets and decision-making are always linked to a strong reaction toward a message. If the message is weak, people will hesitate to support or take important decisions. Only strong, compelling, and relatable messaging will open their minds and hearts.

Content development and execution can be a complex process, the experienced Reset Productions Team will help you spark an emotional connection by creating and directing high-quality video content and branding that resonates with your audience at every part of their journey with your brand.

Our approach is human, compelling, emotional, cinematic & high-quality. It’s about what we film and how and why we film it.

SOME EXAMPLES

HERE ARE THE TWO BEST PRACTICES

Let’s Tell Your Authentic Story

We will use storytelling to speak to the heart of your chosen audience. We’ll help you develop content that is both appropriate to the context in which it is delivered, and consistent with your brand’s DNA.

People that recognize themselves in the companies’ brand materials, feel important, respected, and cared for, they stay longer at employers, produce higher-quality outcomes and are happier and more fulfilled.

Sustain The Connection

Building a relevant message is an iterative, long-term process that responds to trends and shifting circumstances. We build long-term partnerships that will ensure your brand stays relevant long into the future as for us it is about establishing human centered business collaborations.

To ensure your brand’s story unfolds smoothly, we suggest beginning by developing a brand identity, or if you have one, we will build on it with human-centered corporate (Human Resources, Communications, Events, etc.

A Little About Me!

My name is Daniel Gras Pujalt and I’m a citizen of the world, fascinated with its nature and inhabitants. Let me summarize my long story:

Born in Peru, raised in Argentina and Brazil, got a bachelor’s degree in Filmmaking in Rio de Janeiro, and a Master’s in Film in New York City.

I previously worked in one of the largest TV networks in the world, Rede Globo, and several production companies in the US. First as a Production Designer and later as a Director and Producer, for many high-end Productions, TV Series and Films.

I found my purpose in my life, to use all my skills, my love for culture, and my empathy for people to help others reach their goals and find happiness in the process.